https://laurenbunker.com Lauren Bunker Copy Wed, 11 May 2022 21:32:41 +0000 https://laurenbunker.com en https://laurenbunker.com/Homepage Thu, 27 Aug 2020 18:41:42 +0000 Lauren Bunker Copy https://laurenbunker.com/Homepage https://laurenbunker.com/Wagoneer-Launch-DM Wed, 11 May 2022 14:13:40 +0000 Lauren Bunker Copy https://laurenbunker.com/Wagoneer-Launch-DM Wagoneer Launch DM Relaunching after decades off the road, the Wagoneer Brand needed a direct mail piece that combined traditional luxury with modern technology. Can you imagine how fun it was to explain augmented reality hotspots to the marketing manager? <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/8577e302cae449de74fd5abc9f8523eb76ebc520948adbbb068ed04978d708f2/DSC06761.jpg" data-mid="142310491" border="0" src="https://freight.cargo.site/w/1000/i/8577e302cae449de74fd5abc9f8523eb76ebc520948adbbb068ed04978d708f2/DSC06761.jpg" /> A sample of the enclosed cards shows how each pillar of the Wagoneer Brand was brought to life in print and digital.&nbsp; <img width="1736" height="1563" width_o="1736" height_o="1563" data-src="https://freight.cargo.site/t/original/i/efb75507774ba65c99cde81073087aaf83ae5c3266912c4bd1791217a1a18d29/exterior-card.jpg" data-mid="142314129" border="0" src="https://freight.cargo.site/w/1000/i/efb75507774ba65c99cde81073087aaf83ae5c3266912c4bd1791217a1a18d29/exterior-card.jpg" /> <img width="1736" height="1563" width_o="1736" height_o="1563" data-src="https://freight.cargo.site/t/original/i/af1c35ff04a66a1565448d376424c07318cee791fa04c26054d72f2a2b040dd2/interior-card.jpg" data-mid="142315629" border="0" src="https://freight.cargo.site/w/1000/i/af1c35ff04a66a1565448d376424c07318cee791fa04c26054d72f2a2b040dd2/interior-card.jpg" /> <img width="1736" height="1563" width_o="1736" height_o="1563" data-src="https://freight.cargo.site/t/original/i/0c005dc130412862d7fb29e466f0167d6aae467e859c0542891f3065640827f3/technology-card.jpg" data-mid="142317264" border="0" src="https://freight.cargo.site/w/1000/i/0c005dc130412862d7fb29e466f0167d6aae467e859c0542891f3065640827f3/technology-card.jpg" /> <img width="1736" height="1563" width_o="1736" height_o="1563" data-src="https://freight.cargo.site/t/original/i/1c09f69f395beb751051a7731fd5cfa0893274545015cb044d60eddf0e7b9715/cta-card.jpg" data-mid="142320418" border="0" src="https://freight.cargo.site/w/1000/i/1c09f69f395beb751051a7731fd5cfa0893274545015cb044d60eddf0e7b9715/cta-card.jpg" /> <img width="1736" height="1563" width_o="1736" height_o="1563" data-src="https://freight.cargo.site/t/original/i/5b8b9ecf5c9817b596a864f0cf0bea6725bfc1fa466c3daf6674f97d6e06733a/promises-card.jpg" data-mid="142317884" border="0" src="https://freight.cargo.site/w/1000/i/5b8b9ecf5c9817b596a864f0cf0bea6725bfc1fa466c3daf6674f97d6e06733a/promises-card.jpg" /> &nbsp; https://laurenbunker.com/Ram-Truck-CRM Wed, 11 May 2022 21:32:41 +0000 Lauren Bunker Copy https://laurenbunker.com/Ram-Truck-CRM Ram Brand CRM I may currently drive a Volvo station wagon, but boy, do I love me some trucks. And I loved writing for the Ram Brand – especially when TRX made its roaring debut.&nbsp; TRX Reveal Emails <img width="1200" height="4234" width_o="1200" height_o="4234" data-src="https://freight.cargo.site/t/original/i/b50f277e6ed0e5e79a77ad2a972d040d50759c536f90298d0fc4e7074af4c323/Ram-TRX_eCurr--1_DT_R5.jpg" data-mid="142346294" border="0" src="https://freight.cargo.site/w/1000/i/b50f277e6ed0e5e79a77ad2a972d040d50759c536f90298d0fc4e7074af4c323/Ram-TRX_eCurr--1_DT_R5.jpg" /> <img width="1200" height="5815" width_o="1200" height_o="5815" data-src="https://freight.cargo.site/t/original/i/ec8d692b1c8876a3f6d455964c7827f71ba77f508a27533e377fed9373fe2db2/Ram-TRX_eCurr--3_DT_R1.jpg" data-mid="142346327" border="0" src="https://freight.cargo.site/w/1000/i/ec8d692b1c8876a3f6d455964c7827f71ba77f508a27533e377fed9373fe2db2/Ram-TRX_eCurr--3_DT_R1.jpg" /> <img width="1200" height="4675" width_o="1200" height_o="4675" data-src="https://freight.cargo.site/t/original/i/5b64c84b99e6a3f0be3dd31d9e12bc89fdc674d95d7fd051c7de87a2eb541fae/Ram-TRX_eCurr--2_DT_R3.jpg" data-mid="142346315" border="0" src="https://freight.cargo.site/w/1000/i/5b64c84b99e6a3f0be3dd31d9e12bc89fdc674d95d7fd051c7de87a2eb541fae/Ram-TRX_eCurr--2_DT_R3.jpg" /> <img width="1200" height="6700" width_o="1200" height_o="6700" data-src="https://freight.cargo.site/t/original/i/809e83a8a99c855e833b3811819d88ceb9cc10b820c35edcad6af23d105afcac/Ram-TRX_eCurr--4_DT.jpg" data-mid="142346398" border="0" src="https://freight.cargo.site/w/1000/i/809e83a8a99c855e833b3811819d88ceb9cc10b820c35edcad6af23d105afcac/Ram-TRX_eCurr--4_DT.jpg" /> Ram and Ram Commercial eNews Horsepower, towing and shitting on the competition were great, but eNews provided a nice storytelling escape.&nbsp; <img width="1200" height="3957" width_o="1200" height_o="3957" data-src="https://freight.cargo.site/t/original/i/b8f843287d9ad3ebafabaa9d576eced79fc369851168a5e88685f21fc1e75372/Ram-Retail_2020_Q4_eNews_DT_R6.jpg" data-mid="142346817" border="0" src="https://freight.cargo.site/w/1000/i/b8f843287d9ad3ebafabaa9d576eced79fc369851168a5e88685f21fc1e75372/Ram-Retail_2020_Q4_eNews_DT_R6.jpg" /> <img width="1200" height="4265" width_o="1200" height_o="4265" data-src="https://freight.cargo.site/t/original/i/d65026e7229ddf11bf005a1c202c78865ca54118a2334dd38989fcab9d91c5d2/Ram-Commerial_2020_Q3_eNews_DT_R9.jpg" data-mid="142346858" border="0" src="https://freight.cargo.site/w/1000/i/d65026e7229ddf11bf005a1c202c78865ca54118a2334dd38989fcab9d91c5d2/Ram-Commerial_2020_Q3_eNews_DT_R9.jpg" /> <img width="1200" height="4072" width_o="1200" height_o="4072" data-src="https://freight.cargo.site/t/original/i/5ed81f81af155f3fd3433ca7a893ba4a37aff8074bd24088702a90e6114c0120/Ram-Commerial_2020_Q4_eNews_DT_R3.jpg" data-mid="142346859" border="0" src="https://freight.cargo.site/w/1000/i/5ed81f81af155f3fd3433ca7a893ba4a37aff8074bd24088702a90e6114c0120/Ram-Commerial_2020_Q4_eNews_DT_R3.jpg" /> <img width="1200" height="5025" width_o="1200" height_o="5025" data-src="https://freight.cargo.site/t/original/i/26e65eca5505cb1066c5265d4eaf294653f5c846d6c39e04f1e1aca19ca42509/Ram-Retail_2020_Q3_eNews_DT_R6.jpg" data-mid="142346816" border="0" src="https://freight.cargo.site/w/1000/i/26e65eca5505cb1066c5265d4eaf294653f5c846d6c39e04f1e1aca19ca42509/Ram-Retail_2020_Q3_eNews_DT_R6.jpg" /> https://laurenbunker.com/Chevrolet-Traverse-TVC Tue, 05 Jun 2018 20:29:54 +0000 Lauren Bunker Copy https://laurenbunker.com/Chevrolet-Traverse-TVC Chevrolet Traverse TVC To support the launch of the all-new 2018 Chevrolet Traverse, my partner and I twisted the brand's "Real People. Not Actors." campaign to help parents surprise their children in the pick-up lane. SOCIAL CUTS https://laurenbunker.com/Corvette-ZR1-Reveal-Site Thu, 08 Feb 2018 16:12:33 +0000 Lauren Bunker Copy https://laurenbunker.com/Corvette-ZR1-Reveal-Site Corvette ZR1 Reveal Site The most powerful production Corvette ever, the 2019 ZR1 deserved a reveal page as badass as its performance. &nbsp; Page Walkthrough Chevy.com Masthead and Full Reveal Page <img width="992" height="2303" width_o="992" height_o="2303" data-src="https://freight.cargo.site/t/original/i/6c13f764fd16b6189394a025eb014980f77575b1f06d0f84d9fa8bcfbf4f2778/HPMasthead_Small.jpg" data-mid="81072239" border="0" src="https://freight.cargo.site/w/992/i/6c13f764fd16b6189394a025eb014980f77575b1f06d0f84d9fa8bcfbf4f2778/HPMasthead_Small.jpg" /> <img width="992" height="8164" width_o="992" height_o="8164" data-src="https://freight.cargo.site/t/original/i/d3a35b48bfd86487249346e4ccc84a2dc4726c68092c5c87b47ccc2a29cb2708/ZR1_FullReveal_small.jpg" data-mid="81072240" border="0" src="https://freight.cargo.site/w/992/i/d3a35b48bfd86487249346e4ccc84a2dc4726c68092c5c87b47ccc2a29cb2708/ZR1_FullReveal_small.jpg" /> https://laurenbunker.com/Chevrolet-Model-Pages Wed, 06 Jun 2018 14:06:55 +0000 Lauren Bunker Copy https://laurenbunker.com/Chevrolet-Model-Pages Chevrolet.com Vehicle Pages Model Overview pages were the Chevy.com Team's bread and butter. And boy do I love carbs. Just a few samples: <img width="2026" height="5858" width_o="2026" height_o="5858" data-src="https://freight.cargo.site/t/original/i/07f9a10a90b28caf11b53bc67d2667e781ef098e463dc596fe1ae4098a93f64c/screencapture-chevrolet-upcoming-vehicles-new-2019-cruze-small-car-2018-06-06-10_04_58.jpg" data-mid="81072244" border="0" src="https://freight.cargo.site/w/1000/i/07f9a10a90b28caf11b53bc67d2667e781ef098e463dc596fe1ae4098a93f64c/screencapture-chevrolet-upcoming-vehicles-new-2019-cruze-small-car-2018-06-06-10_04_58.jpg" /> <img width="1081" height="10000" width_o="1081" height_o="10000" data-src="https://freight.cargo.site/t/original/i/68cb4099de2e68179a9b0c55c78d3e3edbed16c27c2c2e7cb3a53702b271d854/Spark_MOV.jpg" data-mid="81072242" border="0" src="https://freight.cargo.site/w/1000/i/68cb4099de2e68179a9b0c55c78d3e3edbed16c27c2c2e7cb3a53702b271d854/Spark_MOV.jpg" /> <img width="1263" height="10000" width_o="1263" height_o="10000" data-src="https://freight.cargo.site/t/original/i/e4bdeb5e8f948e27eb56b6c53e9a546d18d97a563c1de7ec691d37a067c6c7a7/Sonic_MOV_2.jpg" data-mid="81072241" border="0" src="https://freight.cargo.site/w/1000/i/e4bdeb5e8f948e27eb56b6c53e9a546d18d97a563c1de7ec691d37a067c6c7a7/Sonic_MOV_2.jpg" /> <img width="1440" height="10000" width_o="1440" height_o="10000" data-src="https://freight.cargo.site/t/original/i/54d01242ffc154d8321f68bed54a8fda93238a709de4984ecada6e1495d3c154/Colorado_Commercial_MOV.jpg" data-mid="81072243" border="0" src="https://freight.cargo.site/w/1000/i/54d01242ffc154d8321f68bed54a8fda93238a709de4984ecada6e1495d3c154/Colorado_Commercial_MOV.jpg" /> https://laurenbunker.com/Jeep-Gladiator-Email-Launch Thu, 27 Aug 2020 18:22:12 +0000 Lauren Bunker Copy https://laurenbunker.com/Jeep-Gladiator-Email-Launch Jeep Gladiator Email Launch After years of rumors, Jeep didn't just re-enter the pickup market, they blew the doors, roof and windshield off of the competition. We created a four-touch email cadence to cover the truckload of claims and features Gladiator hauled in. <img width="640" height="3528" width_o="640" height_o="3528" data-src="https://freight.cargo.site/t/original/i/cee19ae5f5c016e811c78b560b3357d39433a50186718c507502ddbaef7fdf4b/Touch-1_open_R05_GIF.jpg" data-mid="81072235" border="0" src="https://freight.cargo.site/w/640/i/cee19ae5f5c016e811c78b560b3357d39433a50186718c507502ddbaef7fdf4b/Touch-1_open_R05_GIF.jpg" /> <img width="640" height="3528" width_o="640" height_o="3528" data-src="https://freight.cargo.site/t/original/i/a2fe12d941e4a3d6a156a40661c3bd2da7a246e0f18eee0512c1206acb8a3f6a/Touch-2_open_GIF.jpg" data-mid="81072236" border="0" src="https://freight.cargo.site/w/640/i/a2fe12d941e4a3d6a156a40661c3bd2da7a246e0f18eee0512c1206acb8a3f6a/Touch-2_open_GIF.jpg" /> <img width="640" height="3525" width_o="640" height_o="3525" data-src="https://freight.cargo.site/t/original/i/36cb737473cea2a9aa5b6d0f1e1e70291e711531aed492b2cd5e3254260c6181/Touch-3_open_GIF.jpg" data-mid="81072237" border="0" src="https://freight.cargo.site/w/640/i/36cb737473cea2a9aa5b6d0f1e1e70291e711531aed492b2cd5e3254260c6181/Touch-3_open_GIF.jpg" /> <img width="640" height="3672" width_o="640" height_o="3672" data-src="https://freight.cargo.site/t/original/i/7067c5827f5a7c1bbba06264b0105d7dd98c9606d8e80cf549d17c2450dc547b/Touch-4_open_GIF.jpg" data-mid="81072238" border="0" src="https://freight.cargo.site/w/640/i/7067c5827f5a7c1bbba06264b0105d7dd98c9606d8e80cf549d17c2450dc547b/Touch-4_open_GIF.jpg" /> https://laurenbunker.com/Mopar-Educational-Videos Thu, 27 Aug 2020 17:55:26 +0000 Lauren Bunker Copy https://laurenbunker.com/Mopar-Educational-Videos Mopar Educational Videos Vehicle Service is complicated, dirty and a bummer to spend money on. We simplified some of the heaviest topics with clean, upbeat animations to help owners power through. Vehicle Protection Plans Vehicle Health Reports BusinessLink https://laurenbunker.com/Audi-Holiday-Card Fri, 20 Jan 2017 01:38:32 +0000 Lauren Bunker Copy https://laurenbunker.com/Audi-Holiday-Card Audi Holiday Card This project began with a brainstorm in August. We quickly learned that even Christmas in July wouldn't have been early enough to kick this off. Video Execution Email and Social Post Executions <img width="1000" height="1131" width_o="1000" height_o="1131" data-src="https://freight.cargo.site/t/original/i/cd13385bd5ef0a6e118c1fa21dfadf9d45a9bf4b324e45f21372b6ee727c0fdc/Screen-Shot-2016-02-11-at-1.39.22-PM_1000.png" data-mid="81072246" border="0" src="https://freight.cargo.site/w/1000/i/cd13385bd5ef0a6e118c1fa21dfadf9d45a9bf4b324e45f21372b6ee727c0fdc/Screen-Shot-2016-02-11-at-1.39.22-PM_1000.png" /> <img width="891" height="1583" width_o="891" height_o="1583" data-src="https://freight.cargo.site/t/original/i/49cc29c93031961da13b4ddb30706b34b8517345da30db92eae76aa190c63128/AudiFacebook_891.jpg" data-mid="81072247" border="0" src="https://freight.cargo.site/w/891/i/49cc29c93031961da13b4ddb30706b34b8517345da30db92eae76aa190c63128/AudiFacebook_891.jpg" /> https://laurenbunker.com/Audi-A4-Launch-DM Fri, 20 Jan 2017 02:03:40 +0000 Lauren Bunker Copy https://laurenbunker.com/Audi-A4-Launch-DM Audi A4 Launch DM Intelligence is the new rock and roll. And this direct mail piece was your VIP ticket to the show. <img width="1000" height="829" width_o="1000" height_o="829" data-src="https://freight.cargo.site/t/original/i/ff774a87d17a5921c7722ef6bea7dc342eca3643dfa817cdc162681944566214/CombinedDMShot_1000.jpg" data-mid="81072248" border="0" src="https://freight.cargo.site/w/1000/i/ff774a87d17a5921c7722ef6bea7dc342eca3643dfa817cdc162681944566214/CombinedDMShot_1000.jpg" /> <img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/4ffad6224e9c12e789b5997a8671fc18074b274e8e45ce36a47b3e4a945617ab/A4_Launch_T3_DirectMail_v82_1000.jpg" data-mid="81072249" border="0" src="https://freight.cargo.site/w/1000/i/4ffad6224e9c12e789b5997a8671fc18074b274e8e45ce36a47b3e4a945617ab/A4_Launch_T3_DirectMail_v82_1000.jpg" /> <img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/aa1fe64ca312264f445e0bbef54f7fc44adf9ccc1c320864aa7b5116b6b44d43/A4_Launch_T3_DirectMail_v83_1000.jpg" data-mid="81072250" border="0" src="https://freight.cargo.site/w/1000/i/aa1fe64ca312264f445e0bbef54f7fc44adf9ccc1c320864aa7b5116b6b44d43/A4_Launch_T3_DirectMail_v83_1000.jpg" /> <img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/ee51e7eb333e51c3fde24c1c1741a368d67f4e2da733b252d138a0696e9944e0/A4_Launch_T3_DirectMail_v84_1000.jpg" data-mid="81072251" border="0" src="https://freight.cargo.site/w/1000/i/ee51e7eb333e51c3fde24c1c1741a368d67f4e2da733b252d138a0696e9944e0/A4_Launch_T3_DirectMail_v84_1000.jpg" /> <img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/a414ea77f96d5355ae2b153dbe3d037a0c51e4fffc0c102256c203e3b6bd80d6/A4_Launch_T3_DirectMail_v85_1000.jpg" data-mid="81072252" border="0" src="https://freight.cargo.site/w/1000/i/a414ea77f96d5355ae2b153dbe3d037a0c51e4fffc0c102256c203e3b6bd80d6/A4_Launch_T3_DirectMail_v85_1000.jpg" /> <img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/c03b99d793a9ede9381210258b850132c5bc8f70ff10cd4a10fdc27e66c037e1/A4_Launch_T3_DirectMail_v86_1000.jpg" data-mid="81072253" border="0" src="https://freight.cargo.site/w/1000/i/c03b99d793a9ede9381210258b850132c5bc8f70ff10cd4a10fdc27e66c037e1/A4_Launch_T3_DirectMail_v86_1000.jpg" />