Wagoneer
Launch DM
Relaunching after decades off the road, the Wagoneer Brand needed a direct mail piece that combined traditional luxury with modern technology. Can you imagine how fun it was to explain augmented reality hotspots to the marketing manager?
A sample of the enclosed cards shows how each pillar of the
Wagoneer Brand was brought to life in print and digital.
Ram Brand
CRM
I may currently drive a Volvo station wagon, but boy, do I love me some trucks. And I loved writing for the Ram Brand – especially when TRX made its roaring debut.
TRX
Reveal Emails
Ram and Ram Commercial
eNews
Horsepower, towing and shitting on the competition were great, but eNews provided a nice storytelling escape.
Chevrolet
Traverse TVC
To support the launch of the all-new 2018 Chevrolet Traverse, my partner and I twisted the brand's "Real People. Not Actors." campaign to help parents surprise their children in the pick-up lane.
SOCIAL CUTS
Corvette ZR1
Reveal Site
The most powerful production Corvette ever, the 2019 ZR1 deserved a reveal page as badass as its performance.
Page Walkthrough
Chevy.com Masthead and Full Reveal Page
Chevrolet.com
Vehicle Pages
Model Overview pages were the Chevy.com Team's bread and butter.
And boy do I love carbs.
Just a few samples:
