Weber Grills
Winter Spec Campaign
This spec campaign began as a 15-minute exercise in a DePaul classroom. During a purge of college notebooks, I rescued the scrap of an idea and turned it into one of my favorite projects in this portfolio.



Out of Home

Direct Mail
During the holidays, visitors to the Weber Grills website will be able to send coal and a personalized card to friends.

Social
During the holidays, tweets and social posts will tell people how to get coal for Christmas.
