Weber Grills
Winter Spec Campaign


This spec campaign began as a 15-minute exercise in a DePaul classroom. During a purge of college notebooks, I rescued the scrap of an idea and turned it into one of my favorite projects in this portfolio.

Print



Out of Home



Direct Mail

During the holidays, visitors to the Weber Grills website will be able to send coal and a personalized card to friends.



Social
During the holidays, tweets and social posts will tell people how to get coal for Christmas.



laurenbunker.com
Detroit, MI